Delivering impressive results
By reducing four systems into one, costs were reduced. Efficiency increased by freeing Deltek’s teams from repetitively inputting data for emails, input errors and reducing the time spent on a disjointed manual process. By automating the event sign-up process, customers received what they needed when they needed it. A confirmation email, a reminder, how to pick up their badge, parking, lunch arrangements and every detail that makes a successful event.
The results speak for themselves. A 107% increase in new sales leads. A 28% increase in site visitors. A 21% increase in demo requests. A 300% increase in paid-for event requests. 16 hours of admin saved every week.
Adopting a customer-centric approach
But ultimately, beyond the commercial KPIs and the immediate return on investment, the improvement proved satisfying both for the website user and the website owner. Because, while the former embraced a new user experience that put them first, the latter found that adopting a more customer-centric approach galvanised the business. Uniting its teams, delivering more efficiency, more effectiveness, and more satisfaction in serving software to its customers on an easier to use platform.
Reducing costs, improving outcomes
All this was achieved by providing research findings to prove the need to swing the pendulum to customers, and through Deltek’s courage and flexibility in accommodating a shift in culture. The rewards of doing so were pleasingly immediate, enabling Deltek to reduce its MarTech stack spend by thousands of pounds and improving tracking, reporting and the efficiency of the website.